New Parent’s Guide to White Noise: When, Where, and How to Use It
As a new parent, learning how to help your baby sleep can feel like trying to solve a puzzle. You’re not alone — many families are searching for ways to create better sleep habits from the very beginning. One simple, science-backed tool that continues to grow in popularity is the white noise machine.
But what exactly is white noise? When should you start using it, and how can it help your baby sleep more soundly?
This guide will walk you through everything you need to know. From how to use it safely, to choosing the best white noise machine for your family. We'll also talk you through the many benefits of white noise.

What Is White Noise, and Why Do Babies Love It?
White noise refers to the steady sound that includes all audible frequencies played at the same volume. It’s similar to the sound of a fan, gentle rain, or static on the radio. This white noise sound masks background noise, helping block out disruptions that can startle a baby during light sleep.
In the womb, babies are surrounded by all sorts of noise. The rhythm of a heartbeat, the swooshing of blood, and muffled sounds from the outside world. Once they’re born, the silence of a quiet nursery can feel unfamiliar.
That’s why white noise for babies works so well. It recreates the sounds newborn babies were used to before birth. This helps them to feel calm and safe.

When Should You Start Using a Sound Machine?
The good news is that you can use white noise for sleeping, as part of a bedtime routine from day one. Many sleep experts recommend introducing white noise as early as possible, especially during the newborn stage, to improve sleep. This is when babies are adjusting to life outside the womb and still learning how to fall asleep on their own.
White noise machines for babies are especially useful during sleep regressions, teething, or when your child is sensitive to noise. You can continue using this type of noise throughout toddlerhood and even beyond.

Where to Play White Noise
One of the advantages of using a white noise machine baby model, is that they're often designed for using on-the-go. Whether you're at home or on the move, it helps build a consistent and calming sleep routine.
In the Nursery
Set the machine at least one metre from your baby’s cot. Keep the volume low, around 50 decibels, similar to a soft shower. Use the sleep aid during both naps and bedtime to help your baby associate the sound with sleep. A bonus if your machine comes with a night light, so you can use it for night feeds.
On the Go
Modern portable white noise machines are lightweight and rechargeable, making them perfect for pram walks. Wherever you are, they help you maintain your baby’s sleep routine.
In Shared Spaces
A sound machine can be really helpful If your baby shares a room with a sibling or you live in a flat with background noise. White noise for sleeping helps mask disturbances and keeps the environment calm.
In the Car
White noise works to block out engine noise, traffic, or conversations. It turns the car into a mini sleep zone for babies on the move.

How to Use White Noise Safely and Effectively
Used properly, white noise for babies is safe and effective. Here are a few tips to help you get the most out of it:
- Volume: Keep the sound at a safe level (under 50 decibels). All Zello machines include built-in volume limiters for peace of mind.
- Distance: Place the machine at a safe distance from your baby’s cot to reduce direct sound exposure.
- Consistency: Use the same sound during naps and bedtime to help your baby recognise it as a sleep cue.
- Timing: Turn on the white noise sound before your baby falls asleep and leave it running throughout their nap or overnight sleep.
Zello’s white noise machine UK models are designed with these safety features in mind, offering non-looping sounds and easy-to-use controls.

Why Not Use YouTube or an App?
Many parents begin by streaming white noise YouTube videos on their phones. While this can work for short-term needs, it’s not ideal for regular use.
Using YouTube white noise comes with risks:
- Ads can interrupt your baby’s nap.
- Streaming drains your battery and can overheat your device.
- You lose your phone for hours while it plays sound.
- Screen exposure near your baby is not recommended.
- Internet issues may cause playback to stop or buffer.
A dedicated white noise machine is a better option. It gives you a consistent sound with no interruptions, no ads, and no need to rely on your phone or internet connection. Zello machines are built specifically for sleep - they’re safe, portable, and reliable.

Why Choose a Portable White Noise Machine?
Whether you’re walking in the park or staying overnight with family. A portable white noise machine helps you maintain your baby’s sleep environment anywhere.
Zello machines offer:
- No ads or buffering, unlike white noise YouTube videos
- Rechargeable batteries for all-day and all-night use
- Customisable sound settings to match your baby’s preferences
- Long-lasting durability for travel and home use
These features make Zello a trusted choice for families looking for a white noise machine baby product that’s built for real life.

Which Zello Model Should You Choose?
Zello offers several models in its white noise machine UK range, each designed to suit different parenting needs:
- Zello Portable: Lightweight and easy to carry, ideal for everyday use and short trips.
- Zello Portable Pro: Includes more sound options and extended battery life for travel.
- Zello Portable Pro Max: Premium sound quality, advanced features, and up to 50 hours of battery life.
- Zello YourVoice: Lets you record your own sounds, from lullabies to recorded messages, for a more personalised sleep routine.
All Zello models include white noise for sleeping, and many also feature pink noise and nature sounds. They’re built with soft materials, baby-safe settings, and user-friendly designs.
Want to dive deeper into our portable white noise machines? Check out the full guide here

The Long-Term Benefits of Soothing Sounds
Families often continue using white noise well after the newborn stage. It helps with:
- Sleep regressions
- Fussiness and babies crying
- Naps in noisy environments
- Shared bedrooms
- Bedtime resistance in toddlers
Even parents use Zello products for their own rest and focus. Whether you’re trying to sleep through household noise or block out distractions while working. A white noise machine for office use can improve your concentration and calm.

Final Thoughts: Sleep Support You Can Count On
White noise isn’t just a trend, it’s a trusted tool backed by science and loved by parents. It helps babies feel safe, reduces night wakings, and creates a reliable sleep environment at home and on the go.
If you’re ready to build better sleep habits, choosing a white noise machine is a great place to start. Zello’s range of portable white noise machine baby products are built with real families in mind. From simple routines to travel days, Zello helps your baby rest better, and gives you a little rest too.